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‘Oh, the times they are a-changing, all right. Think back a mere five or 10 years and try to imagine a nation of Irish males, entering a newsagent and casually, with not one whit of embarrassment, stooping to pick up a men’s magazine. A music mag, fine; a motoring journal – almost educational, but a thick glossy packed with fashion as well as sport, architecture as well as cars; it would have seemed a little bit, well, funny. So it is an indicator of the changes in Irish society that Himself, which claims to be Ireland’s first men’s magazine, was launched at the Shelbourne Hotel in Dublin on Thursday with a big laddish breakfast.’
Irish Times, Mar 14, 1998
Irish Times, Mar 14, 1998
